Zwiers began her career at Procter & Gamble in 1980 in brand management. In her decade of working in CPG, she also worked at Tambrands, Inc. (formerly Tampax Inc.) and Heinz Pet Products.
In 1990, she joined Mattel and rose to Senior Vice President of Global Marketing for the Barbie® brand. She was responsible for a brand representing 80% Mattel’s profits and led her team to reach its highest peak ever in financial performance. She ultimately became General Manager of the Girls Toys division for Mattel.
She founded her consulting firm, Funosophy, Inc., in 2000 with 60+ independent contractors. Her company had over 200 clients, from start-ups to large multi-nationals, including Disney, Hasbro, Leapfrog and other leading companies. Her clients appreciated Nancy’s strategic thought leadership and her ability to help them significantly grow their businesses.
In 2015, Nancy joined Spin Master, Inc. to become EVP/CMO at Spin Master, the world’s fourth largest toy and children’s entertainment company, and makers of Paw Patrol® and Hatchimals® brands. She led the company’s eight global business units and helped drive +80% growth during her 3+ years.
Helping people learn and grow is Nancy’s purpose and passion. As Executive Board member of Women in Toys, Licensing, and Entertainment, she has been Co-Chair of the Empowerment Committee (and Empowerment Day, established in partnership with Walmart). As an industry thought leader and female role mode, Zwiers has received numerous awards and accolades, including Entrepreneur of the Year, Inventor of the Year, and the prestigious 2018 Mentorship Award. Zwiers has served on the Toy Association Board of Directors and has volunteered as a CASA mentor as well as a faculty member for the US Marketing Communication College serving the U.S. State Department.
Nancy earned a BS in Marketing at the University of Ilinois at Urbana-Champagne and worked on a Masters in Organizational Psychology at Columbia University in NYC.