Jo Lanzarone is a senior marketing and sales executive who has worked extensively in the B2B technology industry for over 30 years across the UK, Australia, and Asia. Her experience ranges from working in startups, scaling and growing the marketing functions within global tech brands, and, more recently, in SaaS business models. Jo has led both B2B & B2C marketing organizations where she was responsible for marketing strategy, lead generation & bookings revenue, brand, and partner marketing. She has deep expertise in leading high-performing teams, connecting customers with the brand, and exploring ways of attracting and retaining customers while delivering tangible outcomes. Jo’s experience is diverse from Cloud and SaaS, software, Telecommunications, and IT services businesses.
Most recently, Jo was the Vice President of Marketing at Pluralsight, a Technology workforce development company, helping thousands of organizations transform at scale. She joined Pluralsight pre-IPO as one of the founding employees in the Asia Pac (APAC) region and has experienced the complexities of leading a business through public and private equity ownership.
Before that, Jo held various roles at global tech brands such as Microsoft and Cisco Systems. Notably, at Microsoft, her scope as CMO covered B2B & B2C product portfolios, and her tenure was during the significant transformation of Microsoft from a software business to multiple SaaS business models.
Jo achieved a Master’s of Coaching Psychology from the University of Sydney in 2016, Australia’s preeminent executive coaching qualification. She holds an undergraduate degree (Bachelor of Business from the University of Technology). Jo was one of the founding coaches to join the Marketing Academy in Australia and has been a part of the program for the last ten years nurturing marketing talent to the executive suite.
Jo is a unique executive coach with a fantastic depth of experience working as a coach while holding executive positions as CMO, Marketing Director, and sales leadership roles. She is a passionate traveler, mountain biker, skier, and ocean swimmer. She lives in Sydney and is married with four adult children.