Craig Coffey is the Founder and President of Way Maker Leadership LLC, an executive coaching practice serving leaders and their teams to fulfill their greatest potential and deliver inspired results. Craig brings a wealth of leadership experience into his coaching practice having held senior-level positions, including CMO and General Manager roles for several Fortune 200 companies.
He is an accomplished, results-oriented leader with a proven track record of building businesses and well-recognized global brands for Kraft, YUM!, PepsiCo, Nokia, and Wells Fargo, to name a few. This experience enables Craig to quickly identify with a leader’s complex role and challenges. Craig provides an executive coaching experience distinguished by trust, openness, active listening, and direct dialogue. His approach helps uncover new insights, refine skills, and deliver measurable results. As a result, clients grow while preserving their authentic selves.
Notably, Craig is a Diversity, Equity & Inclusion (DE&I) champion helping organizations game-plan how to recruit, develop, and advance future leaders. He organically embeds DE&I concepts and insights into his everyday coaching, aiding clients to be more effective leaders and team members.
Craig is also an active volunteer with American Corporate Partners as a dedicated mentor to US veterans transitioning from military service into the private sector.
Craig and his wife Ericka reside in Dallas, TX. Craig’s faith is his foundation. He finds joy in family, fitness, film, and food.