Carilu Dietrich is an executive coach and strategic advisor to B2B tech companies. As a former marketing executive at a Fortune 100, a pre-IPO unicorn and a Series C startup, Carilu brings a unique perspective to leadership, operational excellence and work-life balance.
Carilu was recently the CMO of Classy, a high-growth startup providing online fundraising software to nonprofits. Previous to Classy, Carilu was the Head of Corporate Marketing at Atlassian, the team collaboration software company behind Jira and Confluence. Carilu was brought into Atlassian to reposition the tech unicorn from a “developer tools provider” to a “collaboration platform for all.” She built out the team, processes and brand that helped propel the company to an incredibly successful IPO. Prior to Atlassian, Carilu was Senior Director of Awareness Advertising for Oracle where she wrote front page ads in the Wall Street Journal and spent $40M per year on global ads in airports, print and digital. She also ran Oracle’s sports marketing including America’s Cup and the Warriors’ Oracle Arena.
Carilu sits on the board of Pledge 1%, a nonprofit she co-founded in 2014 to encourage entrepreneurs to focus on both company growth and giving.
Carilu has intimate compassion for work-a-holics, overachievers and perfectionists who love what they do but also want to find more flow, balance and connection.