Babs Rangaiah is a seasoned marketing transformation executive, Columbia-certified Executive Coach, and founder of cc:babs, a professional development and services firm dedicated to helping individuals reach their career potential and organizations achieve their business objectives.
With over 30 years of experience, Babs has a robust background in marketing and transformation, having worked at startups such as AGENCY.COM during the “dot com boom,” as well as at leading companies including IBM, Paramount, and Unilever. Under his leadership, Unilever gained recognition as one of the most innovative companies in marketing.
Babs is deeply passionate about Executive Presence and employs a “Bring It” approach to coaching. His method focuses on enhancing gravitas, expanding influence, growing networks, and building personal brands. Executive Presence involves a set of qualities that indicate one’s leadership potential and capability to influence others through action, speech, and demeanor.
The significance of Executive Presence has grown with the rise of AI, the drive towards digital transformation, and the increasing use of virtual presentations and social media. It is now essential not only for internal meetings but for all professional interactions, whether in a boardroom, across departments, in narrative forms, or via social media. In today’s AI-driven business environment, where knowledge is widely accessible, the distinct advantages for leaders lie in their communication, persuasion, and narrative skills. These “soft skills” are increasingly vital due to a greater focus on diversity, changes in remote work dynamics, and the importance of personal branding and thought leadership in professional standing.
Developing Executive Presence involves mastering both physical aspects such as body language, voice, eye contact, and posture, and the skill of crafting and communicating clear narratives. Fortunately, Executive Presence can be cultivated through targeted workshops, training, and coaching. When selecting a coach or course, it is crucial to choose professionals who have successfully achieved what you aspire to accomplish, specialize in your areas of need, and have a proven track record of success.
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