Babs Rangaiah is currently a Columbia certified Executive Coach and is in the midst of attending an Advanced Executive Coaching Program at Columbia University in NY.
In his most recent role as an SVP at ViacomCBS, he led on-air promotions, media, performance marketing, and data solutions. His directive was to modernize their media and digital marketing approach to drive both linear ratings as well as streaming app downloads.
Before joining ViacomCBS, Babs was Executive Partner, Management Consulting at IBM, where he led B2B marketing solutions for IBM’s Interactive Experiences (iX) division. Prior to that, Babs spent the bulk of his career at Unilever as the Vice President of Global Communications Planning for all Unilever Global Brands, based in their London Headquarters. He was responsible for digital transformation across the marketing organization and oversaw a team that worked with Global Brands and local geographies to infuse Digital Strategy and Integrated Channel thinking into the creative development process.
Under his leadership, Unilever was recognized as one of the best and most innovative companies in its use of marketing. In 2008 & again in 2012, Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost. Babs was also named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 All-Stars, one of The Internationalists “2009 International Marketers of the Year”, one of The Media Festivals, 2010 Executives of the Year, Digiday’s 2011 top marketing “tweeter” and of the Internationalists 2013 top 100 marketers.
Prior to joining Unilever, Babs spent 3 ½ years as the Vice President, Client Services for the interactive firm AGENCY.COM and several years at the advertising agency, DMB&B, most recently as a Vice President on Procter & Gamble.
Babs was born just outside Bangalore, India, has lived in London, UK and currently resides in Westchester, NY with his wife & three children.